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“Strategy without action is only a daydream, but action without strategy is a nightmare”.

Strategic planning determines where an organisation is going over the next year or more and how it is going to get there. This is then broking down and the relayed through the organisation, ranging from departments right down to individuals. This can also cause problems, individuals may overlook logic by complying with the plan 100%, for example if there is a quicker way to something than they way stated in the plan then the employee should feed this back the their line manager.

The are many advantages of working to a Formal Strategic plan, the main reason is that it gives clear definition and purpose to the organisation and establishes realistic goals and objectives which are relevant to the direction of the company, this will provide clear focus for the organisation which in turn produces more efficiency and effectiveness.

It will also pull together various individual strategies within an organisation which ensures that resources within the business are coordinated and are working towards the strategy. This will lead to individuals taking ownership for their relevant strategies which will drive the company forward. It will also give the organisation a sense of security as individuals are taking control over the destiny of the organisation.

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The plan can also be used as a means of control, regularly reviewed figures and performance can be measured against objectives and company direction. This will allow the board of directors to produce figures which will show the progress of the company, this information is not only use for internal reviews, it will be beneficial to show the companies investors.


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