Johnson and Johnson

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Distinctive Competency

A distinctive competency is unique strength that allows a company to achieve superior efficiency, quality, innovation or customer responsiveness and thereby to create superior value and attain a competitive advantage.

Nature of Competency

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Johnson & Johnson began their business over 100 years ago and it has been growing and thriving ever since. In 001 they had over $ billion in sales, which made them the world's larges and most comprehensive manufacturer of health care products. The success of Johnson & Johnson started with the importance of family, which is how their competency attains a competitive advantage. This began as a family business and to this day is still owned by the same family. The success has been passed on for generations. The resources and capabilities that underlie this competency are very versatile. They started out as a bandage company for surgeons and then branched out to become the only source of sterilized bandages for surgery use. In 11 with the invention of the Band-Aid, Johnson & Johnson became a household name. They also began branching out into baby creams, pharmaceuticals, pain relieving medicines, and sanitary protection products along with international growth in the managed care area of hospitals.

Johnson & Johnson's distinctive competency cannot be imitated. It has the perfect mix to a successful company. The credo from Johnson & Johnson explains why this company is such a success. Other companies cannot compete with such a large, worldwide stable establishment. The credo promises to offer high quality products, with continued research, offering innovative programs along with protecting the environment and natural resources. They also promise to respect their employees plus offer them merit, equal opportunity and stockholder options.

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